* Always hold accuracy sacrosanct
* Always correct an error openly
* Always strive for balance and freedom from bias
* Always reveal a conflict of interest to a manager
* Always respect privileged information
* Always protect their sources from the authorities
* Always guard against putting their opinion in a news story
* Never fabricate or plagiarise
* Never alter a still or moving image beyond the requirements of normal image enhancement
* Never pay for a story and never accept a bribe